Creating a Fashion Business Model: “Rocktopus” by Kris Myers
Step 1: Define the Problem(s)
Touring/festival musicians don’t have clothes that keep them cool while playing on stage in the sun
OR festival goers don’t have clothing that keeps them cool while packed into large crowds in the sun
Problem: discomfort and risk of dehydration/overheating and no stylish options for artists to wear on stage
Step 2: To Start a Clothing line, There must be a venture capital Business Model
Festival clothing model? *no*
Defining what kind of festival goers aesthetic.
Band Merchandise clothing model? *no*
Defining what kind of Bands would be interested in cooling technology
Musicians Clothing line designed for only musicians clothing model? *yes*
What can the average touring musician afford?
How will they value cooling technology in their clothing?
An upscale looking but affordable clothing line that is made from a material that upon getting wet, gets cold, is still stretchy, and comfortable to play in.
It lengthens their ability to play longer with less fatigue, and more comfort while still looking stylish with easily washable clothing for while they are on the road.
Health repercussions / comfort / cooling technology
A touring musician
Age range 20-65 years old
What is their budget for a product like this?
Well, if the brand is successful, musicians will invest in this product as they would invest in their instruments. Similar to drumming shoes, iPads for lyrics on stage, proper lighting, ect.
American music industry
Haven’t found a musicians clothing line that serves purpose for comfort on stage in high heat environments.
Most musicians make 15-20K, with music alone, with in a year until they have surpassed a serious break through in their career.
The consumer would need to be a dedicated musician with either a second day job or a large following.
Summer festival environments, hot weather.
Aesthetic of clothes
First benchmark: shirts for male musicians
Second benchmark: Alternative Pop/Rock genre
Example brands: Lucky Brand, Levis, All Saints, Urban Outfitters
Example potential Artists: White Denim, Tame Impala, Vampire weekend
Casual but “cool”
Neutral color palettes & B&W
Timeless yet bold graphic patterns / band logos
Price per Unit
Textile properties - vapor wick or cooling towel material
How do I find pricing of textiles needed? Services of production?
New cooling fabric material below!!!
Online sales * definite*
Website, Instagram, Facebook, SEO
Need to find out price per unit first… but also how do I find proof of this with out solid evidence of product success?
Growth potential for later on
Sell to local music shops
Branch out to festival attendees
Major shopping sites
Millennial shopping trends
Emotional connections built with a clothing brand
The material needed, defined problem has similar statement as rocktopus…. What makes Rocktopus stand out?
It is a line made for musicians only, will have style rather than a “sporty” aesthetic, endorsed by famous drummer, Kris Myers.
“Committed to the planet. Committed to you.”
DEFINING MY PROBLEM
- Touring musicians experience extreme heat being on a typically all black stage, under the hot sun and stage lights, meanwhile some of the instrumentalists are playing at the level of cardiology to be burning as many calories as a professional athlete.
-Example: A drummer can burn up to 5,000 calories for a 2 hour show. Confirmed from his very own Fitbit interface accounts, Kris Myers from Umphrey's McGee, burns about 4-5.5K calories per show ton average and often experience discomfort with hydration and temperature control in ever changing climates per show.
- How can a clothing company provide sustainable, temperature controlled, clothing for touring musicians playing shows in high heat environments?
- How can a clothing company provide sustainable, temperature controlled, AND affordable clothing for touring musicians playing shows in high heat environments?
-How can a clothing company provide sustainable, temperature controlled, easily washable, AND affordable clothing for touring musicians playing shows in high heat environments?
-How can a sustainable clothing company provide comfortable, temperature controlled, and easily washable, clothes for touring musicians playing shows in high heat environments?