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ALI JAY
SENOIR THESIS 2020 BLOG

 

BLOG 1

Self Assessment

    The most successful project I have ever tackled was the “Barrel Room Sessions” video series during my internship at Mile High Spirits Distiller. We got it sponsored by Pepsi, and I booked 6 major bands to come and play a few songs for each episode. They have not been released yet, because the whole season will be 12 episodes. Due to the pandemic, I cannot actually release them to view until we can finish the bookings. I designed the set, helped with artist hospitality, booked them, and got together the best team of videographers in Colorado to join the team. It turned out wonderfully so far! I would say this is almost my most critical team role I have every fulfilled because I went from being a design intern to a full time talent buyer as well. It has been my foot in the door to the Denver music scene and built my reputation higher than ever before. Musicians and budgeting the bookings are equally overwhelming.  My go-to skill to overcome any obstacle in the music scene is to always look to my role models for guidance. Strengths others acknowledge in me range from my sociability, management skills, photography talent, and ability to bring communities together. 



    Every week I would have to find bands and book them out for months in advance, then create their graphics for every event, and do all of the budgeting and hospitality. Most times I would also do some concert photography during my events as well. The skills I enjoy the most, would be connecting with artists on a deeper and a more professional level. The skills I have mastered but would rather not use every day would probably be doing video work, simply because it is so time consuming and there is always more room for error, which keeps me nervous and on my toes. The strengths and skills I believe will be the most helpful to me after I graduate will be practicing more video editing and I would like to do more marketing as well. The skills I am missing would be more practice with website design and honestly I still don’t feel like I am very good with photoshop even after all these years. I would like to be able to illustrate better as well. 


My top five strengths:

  1. Relationship Builder

  2. Demographically aware

  3. Creative with eventing ideas

  4. Skilled photographer/videographer

  5. Morally-Driven to support artists of all kinds.


My weaknesses are time management, because I typically push myself too hard to do as much as I can for everyone that needs me. My other weakness, would be the level of confidence I have with my design work. I feel like starting with my degree with no idea how Adobe softwares worked really scared me and set me back to feeling like everything I made was generic and didn’t stand out. It wasn’t until this degree helped me find my love for my camera again, which may be my overused strength, that I felt this degree would continue to be of use to me. The least successful project I have ever worked on would have to be pretty much anything I’ve done in my junior year with animation. It was very confusing for me but once I understood it better I began to actually really love it. My three weaknesses that I want to overcome with my thesis project is to become a better designer, step out of my comfort zone with out fear, and have something I am actually really proud of making. I want to learn how to keep my process simple but sleek, so that my time is managed and I can produce something of higher quality.

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BLOG 2

Values


PASSION: With out passion in my job and my team, I lack motivation. If I am not passionate, then how could I possibly be the right person for the job? 


RESPECT: I treat others with respect and expect respect in return. If there is no respect, from my past experiences, then typically there is a lack of communication that could break a hard working team apart. If I feel disrespected, I will find someone to work for that is deserving of my loyalty.


COMMUNITY: I believe in community to be one of my strongest values. I am a team player, and I think the most support for businesses always starts with a foundation built on community. I rely on my music community in all aspect of my life, whether it be personal or professional; they rarely let me down.


While the pandemic has hindered my ability to connect with my music community and ability to take on work like I used to, I do feel like I am living in alignment. All I can do is go though this metamorphosis we all are going though until things may become normal again. The choices I have been making recently, have actually come with a new epiphany of adulthood, thanks to COVID19. Seeing all our jobs we were so passionate about get put on the back burner or even terminated, changed my perspective a lot. I now have a 5 year plan, to live in low income housing, and work  a well paying job I am not very happy with for now, until I can purchase a home and build a studio. The studio is my dream right now. It will be shared with my partner, a record producer. We will create an atmosphere where bands and artists will be able to not only record their albums, but also the other half of the studio will be my photography/videography studio. I value local musicians trying to make it, and it is my dream to help them find their way. (Plus commuting to my back yard will be pretty great too.) Community, and passion will drive me all the way until my life’s next venture.  These are not just my values, they are my passions, and my goals. 

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BLOG 3

If I can make my thesis music industry centric I think it will help my ability to work in all areas of the industry, from design, to eventing, to interface structuring and social media.


My current internship is helping with the design aspect, but not working for a media outlet right now is holding me back. With COVID, the only platform for me currently to help in the industry with social media.


I think that designing an application for touring bands to borrow instruments/amps/gear on the road and to connect while on tour for social or hosting purposes is a great idea to get started for when COVID is over. The only thing I worry about is if COVID will ever be over. The future of the industry I have invested all of my heart and soul into has gone ablaze amidst the pandemic, and every idea to keep the industry alive has taken its course. There has been so man live streams the only people getting money for their streams are the already established bands under labels doing their best to take care of them. I have many mentors and every single one of them is struggling. My resources range from a couple of high up mentors at Clear Channel (iHeart Radio) to festival coordinators to the under dogs of the Denver Music Scene. I have no intention on giving up on the music industry and my biggest challenge this year will be to create something of use for the world of music media.


My timeline seems near impossible to figure out. If the pandemic wasn’t happening, it would go as follows: 

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BLOG - RESEARCH QUESTION DRAFT #2

STEP 1 - BASED ON THE FEEDBACK YOU HAVE RECEIVED AND YOUR CONTINUING RESEARCH, IN YOUR BLOG, PLEASE REWRITE (OR CREATE ANEW) THE QUESTION THAT YOU FEEL IS THE CLOSEST TO EXPRESSING YOUR INTERESTS WHILE DEFINING THE PROBLEM AND HOW DESIGN WILL BE USED TO SOLVE IT.

Visually, I received feedback that my typography wasn't very good. As far as my branding plan goes, I haven't received much feed back from classes recently due to my absence. My bands are currently really happy with my ideas thus far. For my ID kit, I feel like I need to work on my mission statement and I don't want to change my logo because it is already well known so I have been struggling to draw up some new ones.

STEP 2 - TAKE YOUR NEWLY REFINED RESEARCH QUESTION AND ASK NO FEWER THAN FIVE NON-DESIGN MAJORS TO READ IT AND TELL YOU WHAT THEY BELIEVE IT MEANS. BE SURE TO NOTE THEIR RESPONSES AND ANY QUESTIONS THEY ASK FOR CLARIFICATION. ALSO, AS IS THE CASE WITH ANY SURVEY, BE CAREFUL NOT TO LEAD OR BIAS THEIR RESPONSES. AFTER YOU HAVE CONDUCTED YOUR SURVEY, IN YOUR BLOG, PLEASE RECAP THE PARTICIPANTS' RESPONSES AND YOUR THOUGHTS IN PARAGRAPH FORM.

As far as my branding plan goes, I have created a template for 3 bands (with 4-6 people each all giving input) of different genres to tell me what they want to see in the different levels of branding tiers. My greatest feedbag was social media assets, headshots, and Instagram video clips. My new question is, what is my most reliable resource to learn about social media posting?

 

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Structured Abstract #1

Your name:  Ali Stinehour

Article, paper, book, etc.  reference:* https://www.rollingstone.com/pro/features/music-business-stories-to-watch-2020-928849/


The source is the classic music reference, Rolling Stone Magazine. The problem they addressed in this article is entirely about COVID changing the industry and what artists should expect.

Background/Context of the Research Problem: Provide an overview of the background/context of the issue/problem discussed.  According to the source, what is already known about the problem being discussed?

With COVID 19 hitting the world this past year, the biggest problem for the music industry is major losses of income, lost jobs, and more struggling artists than ever. Another problem is the theft income coming from fake streams, although with my demographic being primarily local musicians, this isn’t a concern for me. What is already known, is that streaming will be the first (semi-temporary) solution.

Overview of Research Methodology:

Demographic research broken down by major streaming interfaces such as Spotify, TIDAL, Apple Music, etc. shows how streaming has already affected the music industry, the artists especially. As these streaming platforms make all the money, each artist would have to have roughly a million streams just to make $10,000.00. With that being said, the money artists make is mostly  from touring. With COVID putting most tours to a halt, how will artists be able to make a living? To find out, the Rolling Stone claims Raw Data, which is paid for by record labels and music business analysts anywhere from $0-2000 a year, is the most important way to find the solution, as it has been for decades.

“Raw data, on its own, offers very little for most people — which is why these platforms that can cut the data the right way have so much intrinsic worth (and also why many record labels are quickly shoring up on data scientists and programmers to bolster their traditional sales and A&R teams). “

Research Findings and Results: Describe the source's primary findings and or insights.

“As the streaming services begin to explore revenue growth that doesn’t depend on the fickle metrics of subscriber figures and ad buys, the currently-free data offerings they provide to artists will likely be one of the first places they look. When that happens, it’ll be a question of who does the spending, and who gets to stay around to do the selling.“ This statement essentially reassures the reader that streaming will not be lucrative for very long. Since this article has been posted, this has been found to be true. 

Implications and Recommendations: Describe the implications of the findings as they relate to the source's purpose/questions. Provide an overview of recommended the next steps/research.

Implication 1: Raw data will cause a frenzy amongst analysts

recommendation: none.

Implication 2: The relationship between fans and the artist will change.

Recommendation 2: Streaming live/past performances.

Implication 3: streaming might become a VR experience

Recommendation 3: Occulus

Implication 4: making music will be easier than ever

Recommendation: spend this time recording (not the best advice, that is how me and and my boyfriend got covid)

Determination of Trustworthiness: Describe the evidence presented that supports (or refutes) the validity and credibility of the findings and implications. Describe the gaps and limitations of the study’s evidence.

On a scale of 1-10, the validity of this article is a 9. I would give it a 10, but I have yet to find that Occulus has become a part of the streaming experience, especially before social distanced shows became common. 

Key concepts and definitions: Materials generally deal with a small number of essential concepts, list the key concepts and their definition

“Data”: statistics of income, fans attending/listening, ect.

“Tech”: a stupid word they used for explaining the online streaming flood about to take place at the time.

“music making”: a dumbed down way of saying recording with garage band.

Where the Music Business Is Going in 2020

Wang

https://www.rollingstone.com/pro/features/music-business-stories-to-watch-2020-928849/



Structured Abstract #2

Your name:  Ali J. Stinehour

Article, paper, book, etc.  reference:* https://www.weforum.org/agenda/2020/05/this-is-how-covid-19-is-affecting-the-music-industry/


Structured Abstract Elements

Description

Primary Research Topic(s) and Keywords: Describe the primary research topic(s). Provide a list of keywords that capture the source's primary topic(s).

How each side of the music industry has been affected: The streaming half of the revenue, and the live half of the revenue.


Research Purpose and Research: 

“The global music industry is worth over $50 billion, with two major income streams. The first, live music, makes up over 50% of total revenues and is derived mainly from sales of tickets to live performances.

The second, recorded music, combines revenue from streaming, digital downloads, physical sales and synchronization revenues (licensing of music for movies, games, TV and advertising).” Essentially, that’s a loss of 25 billion dollars, and the solution is live streams.

Overview of Research Methodology: Describe the methods to find answers or inform their opinions. Provide an overview of the data sources.

1. Sales and streaming - there has been increase in streaming sales (this doesn’t necessarily help the artist financially but rather just stay relevant)

2. Advertising spend - has been “paused” until later in the year of 2020

3. Distribution - also paused until later in the year 

Research Findings and Results: Describe the source's primary findings and or insights.

“The music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. A six-month shutdown is estimated to cost the industry more than $10bn in sponsorships, with longer delays being even more devastating.”

Implications and Recommendations: Describe the implications of the findings as they relate to the source's purpose/questions. Provide an overview of recommended the next steps/research.

This article is also basically saying that streaming is the only way for an artist to find some success in 2020.

Determination of Trustworthiness:

1. Sales and streaming - there has been increase in streaming sales (this doesn’t necessarily help the artist financially but rather just stay relevant)

2. Advertising spend - has been “paused” until later in the year of 2020

3. Distribution - also paused until later in the year 

* Provide reference with all required information based on the type of source, in correct APA format. Best to capture this info now, accurately!






Structured Abstract #3

Your name:   Ali J. Stinehour

Article, paper, book, etc.  reference:* https://www.cyberprmusic.com/20-music-marketing-predictions-for-2020/


Structured Abstract Elements

How virtual design/social media will affect the music industry that is impacted by COVID 19

Research Purpose and Research Questions: Describe the purpose of the source material.  What problem or question is the source material trying to address?

What social media platform will serve the artists most? How will content change streaming?

If Facebook streams and IG streams aren’t enough for artists to stay releveant, then what other forms of social media will help viewers connect their content in an efficient way?

Overview of Research Methodology: Describe the methods to find answers or inform their opinions. Provide an overview of the data sources.

TikTok provides video content, humorous videos, and also tutorials; which are ALL great ways to get attention to your bands page, EPK, streaming services, and social media accounts. 

Research Findings and Results: Describe the source's primary findings and or insights.

“TikTok – The New Music Discovery Platform You Never Knew You Needed

From dance challenges, to riff challenges, to lip syncing – TikTok is a total music hub for music marketing this year. Joining in on some of the sillier stuff is fun and can help grow your page, but promoting your music on here is essential. There are over 500 million users on this platform just waiting to hear your tracks. Create a new dance challenge for your song, make a funny skit surrounding your lyrics – just have fun with it! Make sure to use relevant hashtags as well as trending ones. And ALWAYS use #fyp to get on the For You page for maximum exposure”


“Pre-Save Spotify Campaigns

Feature.FM is useful for Spotify pre-save campaigns: Artists receive email addresses, profiles, locations, and the number of followers for everyone who pre-saves their music.

feature.fm Pre-save allows fans to Pre-save your music on Spotify, Deezer, and pre-order from other stores.

All artists of any size can create unlimited Pre-Saves with feature.fm for free

They’ll automatically add your music to fan libraries the second it’s released.

You get detailed insight into who pre-saves your music.”

Implications and Recommendations: Describe the implications of the findings as they relate to the source's purpose/questions. Provide an overview of recommended the next steps/research.

This article is a breakdown of how to virtually get the most out of your art. It has tips on social media, streaming, and more. 

Determination of Trustworthiness: Describe the evidence presented that supports (or refutes) the validity and credibility of the findings and implications. Describe the gaps and limitations of the study’s evidence.

10/10 this article was everything I was looking to find.

Key concepts and definitions: Materials generally deal with a small number of essential concepts, list the key concepts and their definition

TikTok: provides video content and human connections.

Pre-save Spotify campaign: get your demographical research this way. 

Toneden is a fan engagement platform much like feature.fm. You can use this platform to facilitate social media follows/likes and/or email addresses for free downloads.

Show.co is a fan engagement platform much like toneden and feature.fm.


  • Provide reference with all required information based on the type of source, in correct APA format. Best to capture this info now, accurately!

The Musicians Guide To Marketing Platforms

Cyberpr

https://www.cyberprmusic.com/the-musicians-guide-to-marketing-platforms/


IPDP FD

Developing short- and long-term goals can help guide your decisions throughout your career, whether you want to complete a complex thesis project or earn a particular job. A professional development plan can guide you toward reaching those goals by implementing structured steps.

Writing an IPDP starts by asking two questions:

  • Where are you now?

  • And where do you want to be?

What is an IPDP?

Think of IPDP like a roadmap: It's meant to guide you from where you are now in your education and career to where you want to be. An IPDP's purpose is for you to gain career clarity, identify your career goals, and devise a strategy to reach those goals. A personal IPDP is different from the one your employer may give you during the annual performance review process. This is because the employer's ultimate goal is for the company to be more successful, while your personal, professional development goals are about you.

An IPDP can also help you gain specific insight into how you can choose and use your thesis project to reach your career aspirations by highlighting the skills, aptitudes, and abilities that you determine to be important for achieving your career goals. An IPDP can be helpful during a job search. By defining your goals in a PDP, you can have a true understanding of how you want to navigate the search and interview process.

You can use many different formats to create a PDP. It can be a simple typed document or a structured table with rows and columns. The important thing is to use a format that can help you methodically think about your professional future and the goals you need to reach that vision.

If done well, an IPDP can be a continual reference or touchstone that can be updated every time you reach important milestones. Regularly updating your PDP allows you to set new goals that help you grow as a professional and individual.

Steps and Due Dates



Final Deliverable

The form of your final deliverable is left up to you - it could be an Excel sheet, a written summary, tables, bullets, or ??.  Regardless of what you choose you are required to address the following:

    • Self-Assessment - strengths, and weaknesses

    • Current and desired skill-sets

    • Primary Interests, values, passions and goals - and how they align with your short, mid, and longterm goals 

    • Strategies and resources  for achieving your short, mid, and longterm goals 

    • A detailed timeline that reflects your short, mid, and longterm goals and sets specific milestones to gauge your progress

    • Goals for your thesis and how it will be used to achieve your short, mid, and longterm goals 


Blog - ID Kit- Mission Statement & Design Philosophy: Part 1 BLOG 4


MY PERSONAL MISSION STATEMENT: I help make connect musicians to new opportunities upon branding themselves successfully. Unlike many young talent managers, I have experience on all sides of the industry, from professional logos, photography, booking management, and more, with every intention of helping support our music community as well.




Blog - ID Kit- Mission Statement & Design Philosophy: Part 2 BLOG 4

My medium is many forms of digital art and my philosophy is connecting people by combining my design work with the music industry in a timely manner. My services of choice are photography, asset building, and eventing. I feel this way because it is the only industry I have ever felt so passionate about that has a place for my hobbies to be my career as well. My goal is help the music community flourish.

ID Kit - logo, card, and stationery sketches and resume draft


As a single optimized PDF, please submit no fewer than three concept sketches of your logo, business card (front and back), stationary, and a draft of your updated resume    Blog - Research Question draft #1


How can digital design, combined with social media techniques, solve the problems the music industry has gained upon being impacted by COVID 19 with out only streaming shows?Blog - Preliminary Research and Summation #2


I am researching techniques for success in the music industry because I want to find out how to create a new work opportunity during the pandemic, and use digital design to create and entire band rebranding package in order to solve the  problems for bands that has come from biggest financial downfall of the music industry in history.


  1. On your blog, please post no fewer than ten additional summaries of your most interesting thoughts and finds as they may relate to a potential research problem. Please be sure to include links to and citations for each of the sources you find. 

    1. What sides of the industry will struggle the most during covid? What side of the industry is causing that struggle for the others?

      • Name a general topic area. Music industry 

      • Refine the general topic area into one or two concise, descriptive words. Demographic struggles

      • Write a specific description of the topic area. How will COVID affect local bands vs famous bands will be imperative to know to understand what kind of branding the local bands will need.

      • Write out the specific problem in the topic you are interested in solving. The problem is the pandemic causing the music industry major financial losses, advertising loss, and jobs everywhere and I want to help local bands.

      1. When are people going to get sick of watching live streams on their television/laptop?

      • Name a general topic area. Streaming

      • Refine the general topic area into one or two concise, descriptive words. Streaming Popularity

      • Write a specific description of the topic area. With streaming having been around for a long time, after 7 months, it appears peoples desire to stream shows has fizzled a bit already.

      • Write out the specific problem in the topic you are interested in solving. How can rebranding for a band help draw attention to their streams?

      1. Is streaming the only way to help local musicians stay/become relevant right now?

      • Name a general topic area. Relevance

      • Refine the general topic area into one or two concise, descriptive words. Artist relevance

      • Write a specific description of the topic area. Becoming and staying relevant is the name of the music game. With a lot of unemployed music lovers, the cost of streams (even donation based streams) doesn’t seem worth it to many people. I think graphic assets and a posting schedule would help. The best bands have a way of hypnotizing their audience with art and humor.  

      • Write out the specific problem in the topic you are interested in solving. How will artists stay relevant when it is so hard to grow a fan base that was newer pre-COVID?

      1. Is this possibly actually a good time for musicians to rebrand?

      • Name a general topic area. Reb(r)anding

      • Refine the general topic area into one or two concise, descriptive words. Rebranding Musicians

      • Write a specific description of the topic area. Rebranding musicians individually or as a group, could help set them on the right track to not be forgotten, and even get some socially distant gigs booked. Now a days it’s easier than ever to sell out the house so now is also the time to build a portfolio of sold out shows as well. It seems that it is the perfect time to rebrand.

      • Write out the specific problem in the topic you are interested in solving. (already said it) Is this possibly actually a good time for musicians to rebrand?

      1. Who will my bands to rebrand be? Or will I just choose one band? Different genres?

      • Name a general topic area. Clientele 

      • Refine the general topic area into one or two concise, descriptive words. Rebranding Demographics

      • Write a specific description of the topic area. Choosing the artists to rebrand is the easy part. Although, do I want to do 3 bands and display the 3 tiers of the branding packages, or choose one and do the whole package? I think choosing 3 is going to show versatility in my portfolio.


      1. Is my focus on the artists or the industry as a whole or the audience?

      • Name a general topic area. Focus

      • Refine the general topic area into one or two concise, descriptive words. Artist-centric

      • Write a specific description of the topic area. I think focusing on all of it is important to take information in, but the focus of my work will be solely for the artist.

      • Write out the specific problem in the topic you are interested in solving. Who is my demographic with in the industry to rebrand with? (the bands).


      1. What price range for a band-branding package would be appropriate for local musicians? 

      • Name a general topic area. Budget

      • Refine the general topic area into one or two concise, descriptive words. Package Prices

      • Write a specific description of the topic area. Because a lot of musicians are struggling financially, I think it would be best to start out around 800$ for 1st tier, 600$ second tier, and 450$ for the third tier.

      • Write out the specific problem in the topic you are interested in solving. Because a lot of musicians are struggling financially, what is an appropriate price point for each package?

      1. What will the entire branding package and different tiers include?

      • Name a general topic area. Package Tier 

      • Refine the general topic area into one or two concise, descriptive words. Package Tier Pricing

      • Write a specific description of the topic area. There of course has to be a budget that fluctuates with artists sometimes but for the tier pricing, it will start out around 800$ for 1st tier, 600$ second tier, and 450$ for the third tier

      • Write out the specific problem in the topic you are interested in solving. What will the entire branding package and different tiers include?


      1. Which social media format is the most important right now for promotional/posting calendars?

      • Name a general topic area. Social Media 

      • Refine the general topic area into one or two concise, descriptive words. Social Media Planning

      • Write a specific description of the topic area. Scheduling posts for each social media platform will be imperative. Learning the algorithms for certain social media platforms, like tiktok, can be pretty tricky. 

      • Write out the specific problem in the topic you are interested in solving. On what and when do I schedule posts?

      1. How do I even design an epk website?

      • Name a general topic area. EPK

      • Refine the general topic area into one or two concise, descriptive words. EPK Design

      • Write a specific description of the topic area. An EPK is essential to have for talent buyers to have to give you a chance at getting a booking. It also connects all forms of online streaming accounts as well. There are now new tools to make your epk even more in depth than it used to be as well.

      • Write out the specific problem in the topic you are interested in solving. How do I design an EPK and what extra tools (plug ins) will I use to succeed?

Blog - Problem Definition

Got a Problem?

As designers, it is easy for us to fall in love with our solutions. Perhaps it’s the latest trend or some cool new development trick we want to use. That said, it is challenging to solve a problem until you know what it is, so the first phase of any design process should begin by defining the problem.

A clearly defined design problem does the following:

      • It defines the problem and the parameters of the project and its direction.

      • It guides your arguments and inquiry.

      • It foretells your design process.

      • It demonstrates a solid record of researched thought.

      • It provokes the interests of colleagues, peers, clients, professors, etc. 

      • It acknowledges the work and influence of others on your thinking and design approach.

      • It takes into account your assumptions, limitations, requirements, and constraints.

      • It demonstrates your understanding of the role of media, technology, and design as it relates to your field of inquiry.


Some common pitfalls to be aware of include:

      • Overselling your concept. Either it has merit, or it does not.

      • Confusing your readers with inappropriately tricky language. Don’t try to be PhD

      • Trying to create a design problem where there is none. Don’t make it into something it is not. :)

      • Trying to base your questions on assumptions rather the on researched knowledge!

As with any design problem, your solution begins with a design process that includes defining the problem that needs to be solved.

Definition 

Albert Einstein once said that if he had an hour to save the world, he’d spend 55 minutes defining the problem and 5 minutes solving it. That implies there is more to the definition step than just saying you have a problem.

To define your problem, you will need to determine what the research problem is and what is information is needed to solve it. It is essential to state the problem as accurately as possible and highlight the challenges that might be faced.

The first step is to accurately and adequately define the problem's constraints, current operations, and goals. If you spend the time upfront defining the requirements and constraints, you’ll be able to determine whether the solution you’re considering is the right one. Many people want to skip the defining step and get straight into solving the problem. You’ve identified what the problem is, isn’t that enough? 

Visualizing the Problem

It is often helpful to visualize the problem you are attempting to solve.

We rely on visualizing when we solve problems. Sometimes we create an image of the situation that is being discussed in order to make sense of it; sometimes, we need to visualize a model that can represent the situation mathematically before we can begin to develop it, and sometimes we visualize to see 'what will happen if ...?'. 

We often associate visualizing with drawing pictures or diagrams as an aid to getting started on problems. But visualizing has a much broader role to play in problem-solving, including supporting the development of ideas and facilitating communication of results and understanding. In these senses, it is not just about pictures and diagrams.

For example, sometimes we place particular emphasis on using visualizing to help understand and develop a plan to solve a problem. In producing such a visualization, the problem solver identifies the critical components of the problem and the relationships between them.

Purposes of visualizing

There are three central purposes for visualizing:

To step into a problem

Here visualizations are used to help with understanding what the problem is about. The visualization gives you the space to go deep into a situation to clarify and support your understanding before making any generalization.

To model

Modeling is particularly useful when the situation is physically unattainable, in other words, to try to see the 'unseeable'

To plan ahead

Planning ahead involves using visualizing during the problem-solving process to anticipate. In other words asking yourself: 'What will be the consequence if I do this?'. This is related to problem-posing 'What would happen if ...?'. It is not possible to ask the question 'What if?' if you have not thought ahead, and any thinking ahead necessarily includes visualization.

For example

when a consulting team is asked to help solve a problem with a customer’s supply chain or warehouse, they start with a walk-through of the facility. As they travel through the customer’s facility, they gather notes on the problems, the things that are working, and any current practices or methodologies. This walk-through serves a couple of purposes.

      • The first reason for the walk-through is to examine the problem more closely.

      • The second reason is to understand better what is contributing to the problem.

Very rarely are problems isolated to one area. There’s typically something upstream or downstream of the issue that’s contributing.

Brainstorming the Requirements and Constraints

After visualizing the problem, the next step is to brainstorm. To help with the brainstorming and make sure that nothing is left out, it is vital to analyze and synthesize your findings in the context of requirements, constraints, needs, desires, strategy, and finances. If you don’t determine the evaluation criteria up front, you won’t be able to decide on the best solution moving forward. 

Analysis is about breaking down complex concepts and problems into smaller, easier-to-understand constituents. Synthesis, on the other hand, involves creatively piecing the puzzle together to form whole ideas. 

For your blog post

Look through your ever-increasing research list and your written summaries and try to the best of your ability to write a paragraph that defines the problem you are interested in solving and how design can be used to solve it. 


  1. How can I help to support music artists stay relevant during COVID, while all shows are basically cancelled and streams are becoming less enjoyable for their audience?

  2. How can a branding package help artists that have to record their music from home because of COVID?

  3. How can an affordable design rebranding package create a new route to success during COVID?

  4. How can an affordable design rebranding package deal help musical artists stay relevant during COVID while live shows are cancelled, audience attention to virtual streams is dwindling, and more music is being produced from home? *** I like this one.Blog - Research Question draft #2

For your blog post

Step 1 - Based on the feedback you have received and your continuing research, in your blog, please rewrite (or create anew) the question that you feel is the closest to expressing your interests while defining the problem and how design will be used to solve it.

Step 2 - Take your newly refined research question and ask no fewer than five non-design majors to read it and tell you what they believe it means. Be sure to note their responses and any questions they ask for clarification. Also, as is the case with any survey, be careful not to lead or bias their responses. After you have conducted your survey, in your blog, please recap the participants' responses and your thoughts in paragraph form. 


(Blog posted for this one already)



SME EMAIL DRAFT


Dear Ashley Christine Trybula,


After having a year long internship with you in 2011 at RadioOne in Detroit, I truly believe I learned more about myself with your mentorship than any mentor I have ever had. You paved the way for me to know what I want to do with my life, and now my time for graduating with a Digital Arts and Media Degree, from the University of Colorado Denver, is coming by the end of the year. With that being said, it is my thesis year, and I need a mentor again and thought of you instantly. My thesis, like all of my other work, is music centric. With your experience at Clear Channel, event hosting, web design, and so much more, I know I would learn so much more from you now that it has nearly been a decade. If you would take this into consideration and agree to this role, I would be forever grateful once again. 




Give the kids a hug for me! 


Ali J. Stinehour 

LITERATURE REVIEW

Why create an outline? There are many reasons, but in general, it may be helpful to create an outline when you want to show the hierarchical relationship or logical ordering of information. An outline will also help you keep track of large amounts of information. 

Primary reasons for creating an outline are:

      • Aids in the process of writing

      • Helps you organize your ideas

      • Presents your material in a logical form

      • Shows the relationships among ideas in your writing

      • Constructs an ordered overview of your writing

      • Defines boundaries and groups

Organizing & Outlining

Organization is key to the construction of an effective literature review.

Let your outline flow from your research. 

      • Read and talk (to yourself or, better yet, to someone else) through your research notes. Begin grouping your sources by topic.

      • Pay particular attention to key definitions.

      • Establish which studies and sources will be most important for your review; take more thorough notes on these sources. 

      • Avoid quotations in your notes whenever possible. A literature review should not have more than two to three quotes maximum! Instead, paraphrase the information in your own words )The writing center can help!)

      • Use Zotero to keep all the information organized.

Create a topic outline.

In your literature review’s Introduction and subsequent paragraphs: 

      • Identify the topic 

      • Establish the topic’s importance

      • Define any crucial terms

      • Engage in any theoretical/conceptual discussions that are necessary for the logic of your literature review

      • Arrange the raw research. This part of outlining will be considerably more manageable if you’ve done an excellent job organizing the data ahead of time. 

      • Remember, as you outline: Logical cohesion and flow are vital!

Remember: creating an outline before writing your paper will make organizing your thoughts a lot easier. Whether you follow the suggested guidelines is up to you, but creating an outline will benefit your writing process.